With celebrities like Jessica Simpson and Victoria Beckham criticized for not promoting and wearing their clothing lines enough, instead opting for more expensive designer fare at every turn, it's refreshing to see Sarah Jessica Parker in a dress from her Bitten for Steve & Barry's line.

Parker chose this basic sundress for the New York premiere of hubby Matthew Broderick's film Then She Found Me last week. Guess how much it cost?

Well, if you knew that everything at Steve & Barry's is under $10 then you had a head start. This dress is $8.98. And heck, if it's good enough for a movie premiere it's got to be good enough for your summer barbecues.

While this is all well and good, we're kind of hoping SJP pulls out more high-fashion attire for the Sex and the City movie premiere.

Steve & Barry's has become something of a tourist attraction, as hoards of people converge on the store to pick up celebrity-branded clothes for bargain basement prices.