Jeremy Grey: Okay, what's our back story? 
John Beckwith: We're brothers from New Hampshire. We're venture capitalists. 
Jeremy Grey: I'm sick of that. Let's be from Vermont. And let's have an emerging maple syrup conglomerate. 
John Beckwith: Wait, that's stupid. We don't know anything about maple syrup. 
Jeremy Grey: I happen to know everything there is to know about maple syrup! I love maple syrup. I love maple syrup on pancakes. I love it on pizza. And I take maple syrup and put a little bit in my hair when I've had a rough week. What do you think holds it up, slick? 

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